One of the best directions I’ve ever received from a client was the brief for the Rat King branding. It needs to be “the kind of thing you’d see on punk band stickers in the bathrooms of dive bars–instantly recognizable even if you’re not cool enough to know what band it is.” While researching for this project I was transported back to a time I’ve only seen in movies and museum exhibitions. (Did anyone else catch the full scale CBGB bathroom diorama?) Heavily inspired by Blondie, the Rat King was a fun exploration into punk and chaos culture. It was also a great excuse for a deep dive into the Ramones’ discology.
RESPONSIBILITIES:
BRANDING: logo design
MARKETING: Poster design; social media assets.
MARKETING: Poster design; social media assets.