A festival that has it all! The Rhythms of Canada brand identity was made to entice city dwellers to participate in a week-long celebration of music at the Aga Khan Museum. Although there were a number of activities throughout the festival, music was the common thread that tied the activities together. The key to this branding project was creating a simple, universal and easily recognizable musical element. What better way to visualize music than with a playful wave of sound?
RESPONSIBILITIES:
BRANDING: Festival wordmark, patterns and colour scheme.
MARKETING: Concept development; animation; digital banner ads; social media assets; print advertising; large-format interior and exterior signage.
MARKETING: Concept development; animation; digital banner ads; social media assets; print advertising; large-format interior and exterior signage.