Diversity was key for the marketing of this exhibition. Throughout the 6 month campaign, five exhibition objects were featured, along with a mixture of various skin tones and genders. Each graphic played with a unique combination of colours taken directly from the exhibition's colour palette. The result? A unique range of imagery that kept the viewer on their toes, while playing into the overall branded campaign.
RESPONSIBILITIES:
EXPERIENTIAL DESIGN: Large-format interior and exterior signage.
MARKETING: Concept development; animation; photo editing; digital banner ads; social media assets; print ads.
MARKETING: Concept development; animation; photo editing; digital banner ads; social media assets; print ads.
Photo credits: Outdoor signage featuring the Hidden Stories exhibition. Photos by Curiocity, courtesy of Aga Khan Museum.